Wednesday 22 February 2012

2. Not all that glitters is gold- Avoiding untrustworthy information sources

I had some fun looking for quack websites but after a while this sense of jest was replaced by one of concern. Sufferers may be so desperate for help that they may choose to throw caution to the wind and believe such information sources. And such marketers and business people are really just exploiting people's illness to make a quick buck. 


It's important to have the right information, not just a lot of it, to make good treatment decisions. I have here today an example of a bad website. I hope you can learn the skills of identifying bad websites and avoid them.


Here's the one I found:  
http://www.shirleys-wellness-cafe.com/

#1 Misinformation


This is a piece of misinformation and lacks credibility as it just villainizes pasteurized milk by labeling it as damaged and does not actually explain how pasteurized milk might contribute to these dysfunctions. It plays on the reader’s fear of harming her child to persuade her to buy raw milk.

This websites ostensibly cites physicians, but it has chosen to quote Dr Joseph Mercola, a controversial alternative medicine advocate who has been warned by the U.S. Food and Drug Administration three times before to stop making illegal claims regarding his products' ability to detect, prevent and treat disease.

I wanted to investigate the premise of the raw milk claim and went to mayoclinic.com. There a found a blog, which may not seem too reliable, but it was written by two nutritionists and presented a well-balanced argument.

The information entirely refuted the raw milk suggestion given in the quack Shirley’s website.
‘Fans of raw milk assert that it tastes sweeter and fresher. They also claim that it fights allergies, digestive problems, eczema, autism, arthritis and learning disabilities, and boosts immunity — properties that they say are removed by pasteurization. The FDA and other public health officials, however, point out that these claims aren't supported by research.’

More alarmingly, it said “Raw milk contains numerous pathogens, such as salmonella and E. coli 0157:H7, that cause significant food-borne illness and can lead to hospitalization, kidney failure and even death.” The food poising risks far outweigh the unsubstantiated purported benefits of raw milk in preventing eczema.

http://www.mayoclinic.com/health/raw-milk/MY01293



#2 Type of Evidence


The type of evidence the website provides to support its eczema solutions are predominantly testimonial and and only uses 1 testimonial- her own.

She conveniently attributes her healing to a long list of approaches: homeopathy, natural raw food diet and juice, special pils and tea, uropathy, and herbal remedies. This allows her to market an entire range of products and increase her profit margin.

#3 Commercial interest

This brings me to my next point about Shirley’s real interests. It may be disappointing for some, but her topmost concern would probably not be in treating people’s ailments as it is in selling so-called natural, organic products to earn money. There is potential bias in the information provided as it would not be neutral and based on scientific fact but geared towards promoting its products.



#4 Credentials of information provider

Although doctors and studies are cited strategically throughout the website, the author herself is not a health professional with any kind of academic credentials but merely a layperson with certain health beliefs.

She openly admits it herself in the disclaimer of the website that she





Shirley's Disclaimer
# 5 The Secret Ingredient



The website recommends “life-giving, omega-3 rich oils” and describes an esoteric eating ritual of ingesting these oils straight. Healthy skin can be promoted by a healthy diet but this is an unnatural way to ingest nutrients and may even cause discomfort and nausea from swallowing these oils straight.

This is wrong mindset towards food as we have learnt that each food contains many nutrients and we cannot mentally attribute 1 specific nutrient label to a particular food (like tuna fish=protein). In fact, I learnt in an advertising class that marketers for pharmaceutical industries try to expand perceived needs for products by reinterpreting the wide range of properties in food stuffs and marketing each individual property to fulfill a particular ailment. 

Likewise this website seems to jazz up the whole institution of eating by stressing the miraculous benefits of certain components of food, (besides oil, it promotes Certified Organic Whole-Food Sea Vegetables and holy thistle tea) and this detracts from its credibility as it does not provide commonsensical advice.

An eczema sufferer is much better off taking a balanced diet which would provide all the nutrients than succumb to marketing hogwash and spend money on these products.

To give this website the slight benefit of doubt, I went to research on the purported benefits oil brings to healing eczema  and came to the National Institutes of Health’s National Centre for Complementary and Alternative Medicine (NCAM) website.

http://nccam.nih.gov/health/eveningprimrose
There is said that Evening primrose oil may have modest benefits for eczema, and it may be useful for rheumatoid arthritis and breast pain. However, study results are mixed, and most studies have been small and not well designed.

This site was much more trustworthy as well it showed that there was some truth in evening primrose oil, it included scientific findings on it, as well as sections on introduction, side effects and caution and sources.

#6 Fast-fixes for You J
Also notice the 14-day Cure-process item; which presupposes tht eczema is like a disease. According to the American Academy of Family Physicians, eczema and atopic dermatitis can’t be cured, but they can be managed, and one can learn to avoid the things that trigger them. 


Conclusion
Always be wary of unreliable websites boasting about miracle eczema cures. Only go to reputable websites for information or book an appointment with your general practitioner.

Some reputable websites

No comments:

Post a Comment